-
Nemecký jazyk
Preismanagement.
Autor: Thorsten Schaper
»Principles of Price Management«: This book illustrates a systematic and comprehensive approach to make the right pricing decisions in theory and in the business world. Besides the analysis of the pricing environment and the definition of price goals the... Viac o knihe
1 kus skladom u vydavateľa Posielame do 7-10 dní
36.99 €
bežná cena: 41.10 €
O knihe
»Principles of Price Management«: This book illustrates a systematic and comprehensive approach to make the right pricing decisions in theory and in the business world. Besides the analysis of the pricing environment and the definition of price goals the focus is on aspects of strategic price management: price positioning, generic new product pricing, price setting, price differentiation and arrangement of terms. Furthermore, short-term pricing measures, issues of price implementation and price controlling are also discussed.
- Vydavateľstvo: Duncker & Humblot GmbH
- Rok vydania: 2023
- Formát: Paperback
- Rozmer: 231 x 154 mm
- Jazyk: Nemecký jazyk
- ISBN: 9783428188543
Anglický jazyk 
