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Anglický jazyk
Principles of Marketing for a Digital Age (Second Edition)
Autor: Tracy L. Tuten
From understanding markets, consumers and value to explaining the marketing mix and illustrating the roles of analytics, brand and customer experience today, this award-winning textbook introduces you to the essential concepts and tools for marketing in... Viac o knihe
Na objednávku
220.05 €
bežná cena: 244.50 €
O knihe
From understanding markets, consumers and value to explaining the marketing mix and illustrating the roles of analytics, brand and customer experience today, this award-winning textbook introduces you to the essential concepts and tools for marketing in a digital age.
- Vydavateľstvo: SAGE Publications Ltd
- Rok vydania: 2022
- Formát: Hardback
- Rozmer: 241 x 196 mm
- Jazyk: Anglický jazyk
- ISBN: 9781529779806
