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Anglický jazyk
Product, Platform and Audience
Autor: Robert J Phillips
Join digital publishing expert Robert J Phillips as he guides entrepreneurs and senior executives through many of the processes, specifications, methodologies and detail involved in building commercially successful content-based membership businesses in... Viac o knihe
Na objednávku
44.79 €
bežná cena: 50.90 €
O knihe
Join digital publishing expert Robert J Phillips as he guides entrepreneurs and senior executives through many of the processes, specifications, methodologies and detail involved in building commercially successful content-based membership businesses in the 21st century.
This book is based on personal knowledge, insight and experience rather than merely the theoretical. As a result the author envisions an example vertical industry portal business. He outlines the corporate strategy; platform development and specifications, including artificial intelligence functionality; the various content and business model options; audience development and the commercial activities, ranging from individual and corporate subscriptions, through to advertising and R&A report sales.
- Vydavateľstvo: Emerging Technology Networks
- Rok vydania: 2018
- Formát: Paperback
- Rozmer: 210 x 148 mm
- Jazyk: Anglický jazyk
- ISBN: 9780648277507
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