Professional Discourses, Gender and Identity in Women's Media

Anglický jazyk

Professional Discourses, Gender and Identity in Women's Media

Vydavateľstvo: Springer International Publishing
Rok vydania: 2020
Formát: Hardback
Rozmer: 216 x 153 mm
Jazyk: Anglický jazyk
ISBN: 9783030555436

Na objednávku

59.39 €

bežná cena: 65.99 €

O knihe

This book examines the professional discourses produced in women's media in Malaysia and the subject positions that they make available for career women. Drawing on feminist critical discourse analysis, critical stylistics and feminist conversation analysis, it identifies a range of gendered discourses around employment and motherhood that are underpinned by postfeminism and neoliberal feminism. Through close linguistic analysis of magazine and newspaper articles and radio talk, the study reveals that these discourses substitute balance, individual success, self-transformation and positive feelings for structural change, and entrench the very issues hindering gender workplace equality. Chapters discuss topics such as sexism, work-family balance, extensive and intensive mothering, breadwinning, gender stereotypes, beauty work, 'synthetic sisterhood', media practices and gender equality policies. This book will be of great interest to students and scholars of language and gender, discourse analysis, and media, communication and cultural studies as well as policy-makers, media practitioners and feminist activists.