Proposal for a research on the Influencing Factors of Service Quality, Customer Satisfaction and Loyalty on Multi-Level Marketing
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  • Anglický jazyk

Proposal for a research on the Influencing Factors of Service Quality, Customer Satisfaction and Loyalty on Multi-Level Marketing

Autor: Yap Boon Hup

Essay from the year 2017 in the subject Business economics - Miscellaneous, grade: 9.2/10, , course: Doctorate Business Administration, language: English, abstract: This research is aimed to explore another dimension of quality service known as Service Quality... Viac o knihe

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bežná cena: 18.50 €

O knihe

Essay from the year 2017 in the subject Business economics - Miscellaneous, grade: 9.2/10, , course: Doctorate Business Administration, language: English, abstract: This research is aimed to explore another dimension of quality service known as Service Quality (SERVQUAL) which had a significant impact on the customer loyalty of StemTech company in Malaysia in particular, and also the world of customer satisfaction in general. Customer loyalty and customer satisfaction are two integral components that a company must know and understand in ensuring the success of their business.

  • Vydavateľstvo: GRIN Verlag
  • Rok vydania: 2018
  • Formát: Paperback
  • Rozmer: 210 x 148 mm
  • Jazyk: Anglický jazyk
  • ISBN: 9783668630291

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