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Anglický jazyk
Public Health Branding
Autor: W. Douglas Evans
In recent years, public health marketing and mass media campaigns have begun using public health branding strategies to change health behaviour. This book argues for the importance of public health branding as a critical strategy in changing population behaviours,... Viac o knihe
Na objednávku
83.88 €
bežná cena: 93.20 €
O knihe
In recent years, public health marketing and mass media campaigns have begun using public health branding strategies to change health behaviour. This book argues for the importance of public health branding as a critical strategy in changing population behaviours, allowing lasting health outcome benefits.
- Vydavateľstvo: OUP Oxford
- Rok vydania: 2008
- Formát: Paperback
- Rozmer: 244 x 170 mm
- Jazyk: Anglický jazyk
- ISBN: 9780199237135
