- Anglický jazyk
Public Relations Management
Autor: Cassandra Young
Public relations has emerged as a distinct field in the recent years. It focuses on presenting a positive image of a corporate or individual among public, investors, stakeholders, customers, etc. This book on public relations management covers significant... Viac o knihe
Na objednávku
148.23 €
bežná cena: 164.70 €
O knihe
Public relations has emerged as a distinct field in the recent years. It focuses on presenting a positive image of a corporate or individual among public, investors, stakeholders, customers, etc. This book on public relations management covers significant topics like ethics, audience targeting, social media marketing, etc. It is a collective contribution of a renowned group of international experts. For all those who are interested in public relations management, this text can prove to be an essential guide.
- Vydavateľstvo: Willford Press
- Rok vydania: 2016
- Formát: Hardback
- Rozmer: 286 x 221 mm
- Jazyk: Anglický jazyk
- ISBN: 9781682851050