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Anglický jazyk
Public Relations Strategic Management
Autor: Farid Ahmad Monib
Public Relations is a critical profession in contemporary society, which is characterized by global interaction, relationships, and responsibility. Scenario building approach of strategic management to public relations represents a modern or postmodern to... Viac o knihe
Na objednávku
69.30 €
bežná cena: 77.00 €
O knihe
Public Relations is a critical profession in contemporary society, which is characterized by global interaction, relationships, and responsibility. Scenario building approach of strategic management to public relations represents a modern or postmodern to management. The book begins with scenario building approach of public relations strategic management in the public sector of Afghanistan. The book presents a model of public relations in strategic management and examines that elaborates segments of the scenario building: environmental scanning, and public sector, issues, and scenario building, cultivating and evaluating relationships, tracing the effect of relationships on reputation, planning and evaluating communication programs strategically, and how media can be used to further the strategic management process.
- Vydavateľstvo: LAP LAMBERT Academic Publishing
- Rok vydania: 2018
- Formát: Paperback
- Rozmer: 220 x 150 mm
- Jazyk: Anglický jazyk
- ISBN: 9786138047803
