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Anglický jazyk
Relationship Marketing in Professional Services
Autor: Aino Halinen
Relationship marketing is one of the most challenging marketing concepts of the decade. In a five-year 'fly on the wall' case study, Halinen explores the relationship between a Helsinki advertising agency and its international client.
Viac o kniheNa objednávku
353.94 €
bežná cena: 402.20 €
O knihe
Relationship marketing is one of the most challenging marketing concepts of the decade. In a five-year 'fly on the wall' case study, Halinen explores the relationship between a Helsinki advertising agency and its international client.
- Vydavateľstvo: Routledge
- Rok vydania: 1996
- Formát: Hardback
- Rozmer: 240 x 161 mm
- Jazyk: Anglický jazyk
- ISBN: 9780415146074
