Retail Marketing Strategy
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  • Anglický jazyk

Retail Marketing Strategy

Autor: Constant Berkhout

Retail operated comfortably for years using concepts governing physical retail environments. However, change has taken place across all retail sectors, brought on by the internet and social media; it is now necessary to adopt customer-driven strategies based... Viac o knihe

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44.73 €

bežná cena: 49.70 €

O knihe

Retail operated comfortably for years using concepts governing physical retail environments. However, change has taken place across all retail sectors, brought on by the internet and social media; it is now necessary to adopt customer-driven strategies based on a multi-channel environment to remain competitive and relevant.

  • Vydavateľstvo: Kogan Page
  • Rok vydania: 2015
  • Formát: Paperback
  • Rozmer: 234 x 156 mm
  • Jazyk: Anglický jazyk
  • ISBN: 9780749476915

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