![Rethinking Marketing Rethinking Marketing](/buxus/images/cache/product_image_large/products/A2474469.jpeg)
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Anglický jazyk
Rethinking Marketing
Autor: Alf H. Walle
Explores how humanistic and qualitative social scientific methods can contribute successfully to the day-to-day practice of marketing and consumer research.
Na objednávku
100.08 €
bežná cena: 111.20 €
O knihe
Explores how humanistic and qualitative social scientific methods can contribute successfully to the day-to-day practice of marketing and consumer research.
- Vydavateľstvo: Praeger
- Rok vydania: 2000
- Formát: Hardback
- Rozmer: 240 x 161 mm
- Jazyk: Anglický jazyk
- ISBN: 9781567203882