Review of Marketing Research
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  • Anglický jazyk

Review of Marketing Research

Autor: Naresh Malhotra - Use 0493

This special issue of Review of Marketing Research is unique in that it contains chapters by marketing legends in their own words. Bagozzi, Hunt, Kotler, Kumar, Malhotra, Monroe, Sheth, Wind and Zaltman summarize not only their research but also the salient... Viac o knihe

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bežná cena: 214.60 €

O knihe

This special issue of Review of Marketing Research is unique in that it contains chapters by marketing legends in their own words. Bagozzi, Hunt, Kotler, Kumar, Malhotra, Monroe, Sheth, Wind and Zaltman summarize not only their research but also the salient aspects of their academic life journeys.

  • Vydavateľstvo: Emerald Group Publishing Limited
  • Rok vydania: 2011
  • Formát: Hardback
  • Rozmer: 240 x 161 mm
  • Jazyk: Anglický jazyk
  • ISBN: 9780857248978

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