Ries, A: Positioning: The Battle for Your Mind, 20th Anniver
The first book to deal with the problems of communicating to a skeptical public, Positioning describes the revolutionary approach to creating a "position" in a prospective customer's mind that reflects a company's own strengths and weaknesses as well as... Viac o knihe
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O knihe
The first book to deal with the problems of communicating to a skeptical public, Positioning describes the revolutionary approach to creating a "position" in a prospective customer's mind that reflects a company's own strengths and weaknesses as well as those of its competitors. Fully updated and revised.
- Vydavateľstvo: McGraw-Hill Education Ltd
- Formát: Hardback
- Jazyk:
- ISBN: 9780071359160
Anglický jazyk 
