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Anglický jazyk
Semiotic Rotations
Autor: Sunhee Kim Gertz
The title of our volume on interdisciplinary semiotics is situated in a geographical metaphor and points to the possibility of
uncovering meanings through shifting perspectives as well as to the possibility of understanding how these various...
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O knihe
The title of our volume on interdisciplinary semiotics is situated in a geographical metaphor and points to the possibility of
uncovering meanings through shifting perspectives as well as to the possibility of understanding how these various modes of
meaning are articulated and framed in particular cultural instances. Regardless of medium, semiotic rotations permit play
between the surface and underlying levels of a communication, reveal the relationship between open and closed systems of
signification, and modulate shades of meaning caught between the visible and invisible. Readerly play in these sets of apparent
oppositions reveals that the less each pairing is held to be a coupling of oppositions and the more they are observed through
perspectives gained by semiotic rotations, then the more complex and rich the modes of meaning may become.
- Vydavateľstvo: Information Age Publishing
- Rok vydania: 2007
- Formát: Hardback
- Rozmer: 240 x 161 mm
- Jazyk: Anglický jazyk
- ISBN: 9781593116101
