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Anglický jazyk
Sharing Strategic Information among MSEs in Minas Gerais
Autor: Brenner Lopes
The adequate management and use of information enables the creation of a competitive differential for organisations in their respective markets. Managing it strategically will therefore provide organisations with the creation of competitive advantages. In... Viac o knihe
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O knihe
The adequate management and use of information enables the creation of a competitive differential for organisations in their respective markets. Managing it strategically will therefore provide organisations with the creation of competitive advantages. In addition, information is able to add value to products and services offered to the market, supporting a strategic and marketing positioning of the company (LOPES, 2010). The study presented in this work is based on field research conducted with 562 entrepreneurs of small-sized companies in Minas Gerais, from the sectors of Commerce, Civil Construction, Industry and Services, aiming to identify their willingness to share strategic information. The "Factor Analysis" technique was employed in the process of analysing the collected data so as to understand to which macro and micro environment dimensions entrepreneurs presented greater or lesser consent/disposition to share information.
- Vydavateľstvo: Our Knowledge Publishing
- Rok vydania: 2023
- Formát: Paperback
- Rozmer: 220 x 150 mm
- Jazyk: Anglický jazyk
- ISBN: 9786206132219
