• Anglický jazyk

Silver, L: Essentials of Marketing Research

Autor: Lawrence Silver

Identifying and assessing the ways in which changes in the marketing mix affect consumer behavior is key to a successful marketing strategy. The Essentials of Marketing Research guides the student in designing, conducting and interpreting marketing research.... Viac o knihe

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O knihe

Identifying and assessing the ways in which changes in the marketing mix affect consumer behavior is key to a successful marketing strategy. The Essentials of Marketing Research guides the student in designing, conducting and interpreting marketing research. This comprehensive textbook covers the full range of topics, including: Secondary research and data mining Internet marketing research Qualitative and exploratory research Statistical analysis Marketing research ethics With learning objectives at the beginning of each chapter, a host of cases and a comprehensive companion website, this book offers a range of tools to help students develop and test their research and analytical skills.

  • Vydavateľstvo: Routledge
  • Rok vydania: 2012
  • Formát: Hardback
  • Rozmer: 260 x 183 mm
  • Jazyk: Anglický jazyk
  • ISBN: 9780415899291

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