- Anglický jazyk
Sinclair, J: Advertising, the Media and Globalisation
Autor: John Sinclair
This book provides a thorough account of contemporary trends in advertising and media industries. It examines the role of advertising in the globalisation of consumer culture, taking an empirical, region-by-region approach. Advertising attracts much... Viac o knihe
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O knihe
This book provides a thorough account of contemporary trends in advertising and media industries. It examines the role of advertising in the globalisation of consumer culture, taking an empirical, region-by-region approach. Advertising attracts much public criticism for the commercialisation of culture and its apparent impact on social and personal life. This book outlines and assesses the issues involved, with regard to how they are manifested in different regional, national and global contexts. Topics covered include:
- advertising as an object of study
- global trends in the advertising industry
- advertising and the media
- issues in advertising and society
- advertising, globalisation and world regions
- Vydavateľstvo: Routledge
- Rok vydania: 2012
- Formát: Paperback
- Rozmer: 234 x 156 mm
- Jazyk: Anglický jazyk
- ISBN: 9780415668835