-
Anglický jazyk
Social advertising
Autor: Aivars Helde
The paper deals with the social advertising, types and techniques of social advertising being used in business, local government, government. Emphasis is placed on communication and its psychological effects techniques. specifically deals with social advertising... Viac o knihe
Na objednávku
42.48 €
bežná cena: 47.20 €
O knihe
The paper deals with the social advertising, types and techniques of social advertising being used in business, local government, government. Emphasis is placed on communication and its psychological effects techniques. specifically deals with social advertising as a method of communication of local governments with their citizens, where the highest and the preferred form of dialogue. The work also includes a historical overview of social advertising emphasizing the Latvian experience.
- Vydavateľstvo: LAP Lambert Academic Publishing
- Rok vydania: 2016
- Formát: Paperback
- Rozmer: 220 x 150 mm
- Jazyk: Anglický jazyk
- ISBN: 9783659809217
