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Anglický jazyk
Sport Business in Leading Economies
Autor: James J. Zhang
From a renowned group of international scholars, this new work examines how leading economic countries use sport business to drive and further economic development by raising brand awareness (country as a brand), transforming lagging communities, and enhancing... Viac o knihe
Na objednávku
140.76 €
bežná cena: 156.40 €
O knihe
From a renowned group of international scholars, this new work examines how leading economic countries use sport business to drive and further economic development by raising brand awareness (country as a brand), transforming lagging communities, and enhancing travel and tourism in the country.
- Vydavateľstvo: Emerald Publishing Limited
- Rok vydania: 2017
- Formát: Hardback
- Rozmer: 235 x 157 mm
- Jazyk: Anglický jazyk
- ISBN: 9781787435643
