-
Anglický jazyk
Sport Business in Leading Economies
Autor: James J. Zhang
From a renowned group of international scholars, this new work examines how leading economic countries use sport business to drive and further economic development by raising brand awareness (country as a brand), transforming lagging communities, and enhancing... Viac o knihe
Na objednávku
73.71 €
bežná cena: 81.90 €
O knihe
From a renowned group of international scholars, this new work examines how leading economic countries use sport business to drive and further economic development by raising brand awareness (country as a brand), transforming lagging communities, and enhancing travel and tourism in the country.
- Vydavateľstvo: Emerald Publishing Limited
- Rok vydania: 2019
- Formát: Paperback
- Rozmer: 229 x 152 mm
- Jazyk: Anglický jazyk
- ISBN: 9781838679231
