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Anglický jazyk
Standing out and fitting in
Autor: David Coldwell
Standing out and fitting in: achieving a balance between the need to translate content and localise websites to create/maintain a global online presence in today's digital era. The necessity for product and content localisation has become more relevant in... Viac o knihe
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30.51 €
bežná cena: 33.90 €
O knihe
Standing out and fitting in: achieving a balance between the need to translate content and localise websites to create/maintain a global online presence in today's digital era. The necessity for product and content localisation has become more relevant in today's digital era, as a result of the increase in global trade generated through the World Wide Web. In the case of online content localisation, it is inevitable that translation is a key factor in the preparation of a linguistically adequate text for cross-cultural information dissemination. To achieve an acceptable quality of text which is presented in a culturally sensitive manner and meets target user expectations the input of the professional translator cannot be overlooked.
- Vydavateľstvo: LAP LAMBERT Academic Publishing
- Rok vydania: 2017
- Formát: Paperback
- Rozmer: 220 x 150 mm
- Jazyk: Anglický jazyk
- ISBN: 9783330063785
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