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Anglický jazyk
Startups; Prerequisites for a new e-shop in a developing economy
Autor: Helena Magkafosi
The parameters of e-commerce are constantly evolving, necessitating the need for continuous research. Also, despite existing remarkable theories on entrepreneurship, prerequisites for business start-ups in a developing economy may differ from other large-scaled... Viac o knihe
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O knihe
The parameters of e-commerce are constantly evolving, necessitating the need for continuous research. Also, despite existing remarkable theories on entrepreneurship, prerequisites for business start-ups in a developing economy may differ from other large-scaled and worldwide markets. This is the reason why the research conducted in a confined economy such is Greece. A comprehensive survey through questionnaires to e-customers and interviews to e-entrepreneurs in Greece has clarified these prerequisites for e-commerce business, leading to various interesting results that can be used by today's business society.
- Vydavateľstvo: LAP Lambert Academic Publishing
- Rok vydania: 2017
- Formát: Paperback
- Rozmer: 220 x 150 mm
- Jazyk: Anglický jazyk
- ISBN: 9783330043633
