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Anglický jazyk
Storytelling for Media
Autor: Joachim Friedmann
The term "storytelling" is gaining prominence both in academia and industry - rightly so - because narrative techniques allow for particularly effective and sustainable communication. Stories are what catch our attention, move us, teach us to empathise,... Viac o knihe
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O knihe
The term "storytelling" is gaining prominence both in academia and industry - rightly so - because narrative techniques allow for particularly effective and sustainable communication. Stories are what catch our attention, move us, teach us to empathise, and create strong memories. This introduction to the strategies of storytelling uses fundamental scientific texts as well as dramaturgical guides and practical examples. Dr. Joachim Friedmann, professor and writer of scripts for tv, comics, and games, presents a both theoretically-sound and practically-applicable guide for the analysis and design of narratives in various media, not only for students, but for everyone who wants to understand how stories are created.
- Vydavateľstvo: UTB GmbH
- Rok vydania: 2021
- Formát: Paperback
- Rozmer: 210 x 146 mm
- Jazyk: Anglický jazyk
- ISBN: 9783825257644
