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Anglický jazyk
STRATEGIC AND OPERATIONAL MARKETING
Autor: Mohammed el Amin Metaiche
This book is covers key marketing concepts, strategies, and tactics. It explores operational marketing tactics, strategic marketing planning, digital marketing and technology, branding and positioning, as well as ethics and sustainability in marketing; plenty... Viac o knihe
Na objednávku
107.28 €
bežná cena: 119.20 €
O knihe
This book is covers key marketing concepts, strategies, and tactics. It explores operational marketing tactics, strategic marketing planning, digital marketing and technology, branding and positioning, as well as ethics and sustainability in marketing; plenty of case studies, examples and frameworks are presented in this work. This book equips readers with the knowledge and skills needed to excel in the dynamic field of marketing, in ways that help them Unleashing the Power of Marketing: Navigating the Path to Business Success.
- Vydavateľstvo: LAP LAMBERT Academic Publishing
- Rok vydania: 2023
- Formát: Paperback
- Rozmer: 220 x 150 mm
- Jazyk: Anglický jazyk
- ISBN: 9786206751199
