Strategic assessment of the Lufthansa Group's introduction of Eurowings and its associated new strategy
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  • Anglický jazyk

Strategic assessment of the Lufthansa Group's introduction of Eurowings and its associated new strategy

Autor: Erik Somssich

Seminar paper from the year 2017 in the subject Business economics - Business Management, Corporate Governance, grade: 1,7, University of applied sciences, Cologne, course: Strategic Corporate Management, language: English, abstract: The purpose of this... Viac o knihe

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O knihe

Seminar paper from the year 2017 in the subject Business economics - Business Management, Corporate Governance, grade: 1,7, University of applied sciences, Cologne, course: Strategic Corporate Management, language: English, abstract: The purpose of this assignment was to analyse the Lufthansa Group's new strategy, evaluate the opportunities and the weaknesses of this concept, and to develop further recommendations for action.

  • Vydavateľstvo: GRIN Verlag
  • Rok vydania: 2017
  • Formát: Paperback
  • Rozmer: 210 x 148 mm
  • Jazyk: Anglický jazyk
  • ISBN: 9783668426542

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