Strategic Brand Licensing
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  • Anglický jazyk

Strategic Brand Licensing

Autor: Maria Cristina Longo

This text provides a roadmap to enable companies to leverage brand value and expand into other product categories or into different markets. Readers will understand the risks and the benefits of partnerships, how to make the most of a brand's potential in... Viac o knihe

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181.54 €

bežná cena: 206.30 €

O knihe

This text provides a roadmap to enable companies to leverage brand value and expand into other product categories or into different markets. Readers will understand the risks and the benefits of partnerships, how to make the most of a brand's potential in the digital platform, and how to extend a product portfolio through established brands.

  • Vydavateľstvo: Routledge
  • Rok vydania: 2024
  • Formát: Hardback
  • Rozmer: 260 x 183 mm
  • Jazyk: Anglický jazyk
  • ISBN: 9781032428499

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