Strategic Brand Management
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  • Anglický jazyk

Strategic Brand Management

Autor: Richard Rosenbaum-Elliott

The only textbook that builds upon the traditional branding models to fully explore the emotional, social, and cultural impact real-world brands have on contemporary consumers.

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67.14 €

bežná cena: 74.60 €

O knihe

The only textbook that builds upon the traditional branding models to fully explore the emotional, social, and cultural impact real-world brands have on contemporary consumers.

  • Vydavateľstvo: Oxford University Press
  • Rok vydania: 2018
  • Formát: Paperback
  • Rozmer: 244 x 189 mm
  • Jazyk: Anglický jazyk
  • ISBN: 9780198797807

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