Strategic International Marketing
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  • Anglický jazyk

Strategic International Marketing

Autor: Carl Arthur Solberg

Offers a uniquely adaptable strategy framework for firms of all sizes that are looking to internationalise, using the Nine Strategic Windows model. Considers how technological development has shaped buyer behaviour, channels of distribution and payments... Viac o knihe

Na objednávku

202.23 €

bežná cena: 224.70 €

O knihe

Offers a uniquely adaptable strategy framework for firms of all sizes that are looking to internationalise, using the Nine Strategic Windows model. Considers how technological development has shaped buyer behaviour, channels of distribution and payments systems globally, and the impact of digitalisation on the global economy more broadly.

  • Vydavateľstvo: Routledge
  • Rok vydania: 2024
  • Formát: Hardback
  • Rozmer: 260 x 183 mm
  • Jazyk: Anglický jazyk
  • ISBN: 9781032467726

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