-
Anglický jazyk
Strategic International Marketing
Autor: Carl Arthur Solberg
Offers a uniquely adaptable strategy framework for firms of all sizes that are looking to internationalise, using the Nine Strategic Windows model. Considers how technological development has shaped buyer behaviour, channels of distribution and payments... Viac o knihe
Na objednávku
62.73 €
bežná cena: 69.70 €
O knihe
Offers a uniquely adaptable strategy framework for firms of all sizes that are looking to internationalise, using the Nine Strategic Windows model. Considers how technological development has shaped buyer behaviour, channels of distribution and payments systems globally, and the impact of digitalisation on the global economy more broadly.
- Vydavateľstvo: Routledge
- Rok vydania: 2024
- Formát: Paperback
- Rozmer: 246 x 174 mm
- Jazyk: Anglický jazyk
- ISBN: 9781032467733
