Anglický jazyk

Strategic Management

Vydavateľstvo: Cognella Academic Publishing
Rok vydania: 2024
Formát: Hardback
Rozmer: 260 x 208 mm
Jazyk: Anglický jazyk
ISBN: 9798823370615

Na objednávku

143.46 €

bežná cena: 159.40 €

O knihe

Strategic Management: Analysis and Skills in a High Tech Business Environment, now in its third edition, prepares students to analyze and develop strategies within the contemporary tech-influenced business landscape. The text delves into the methodologies of strategic management, emphasizing the importance of a keen external and internal analysis, understanding and leveraging cost leadership, differentiation, and focus strategies. It also addresses the intricacies of leadership, the orchestration of corporate strategies, the innovation and management of technologies, and the dynamics of strategic alliances and competitive interactions. The topics are systematically structured to cover the blueprint of strategic management from foundational concepts to advanced applications. This includes the dissection of external and internal forces shaping business decisions, the spectrum of competitive strategies from cost leadership to differentiation, and the role of leadership in strategy execution. Special attention is given to the influence of corporate strategies on organizational structure and culture, the drivers of innovation, and the strategic maneuvers involved in creating and maintaining international relevance. Strategic Management is ideal for courses in business administration, management, and related areas of study. It elucidates the necessary skills and insights for future managers and leaders in businesses ranging from startups to multinational corporations, where strategic analysis and decision-making are pivotal.