Strategic Management: A Competitive Advantage Approach, Concepts and Cases, Global Edition

Anglický jazyk

Strategic Management: A Competitive Advantage Approach, Concepts and Cases, Global Edition

Autor: Fred David

Forundergraduate and graduate courses in strategic management.

Apractical, skills-oriented approach to strategic management

Intoday's economy, gaining and sustaining a competitive advantage is harder thanever.... Viac o knihe

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66.44 €

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O knihe

Forundergraduate and graduate courses in strategic management.

Apractical, skills-oriented approach to strategic management

Intoday's economy, gaining and sustaining a competitive advantage is harder thanever. Strategic Management : A Competitive AdvantageApproach, Concepts and Cases captures the complexity of the current businessenvironment and delivers the latest skills and concepts with unrivaled clarity,helping students develop their own cutting-edge strategy throughskill-developing exercises. It offers more coverage than any other textbook onimportant issues related to business ethics, social responsibility, globaloperations, and sustainability - one of the reasons it is adopted at more than500 colleges and universities worldwide.

Thoroughlyupdated and revised with current research and examples, the 17thEdition helps students and managers effectively formulate andimplement a strategic plan that can lead to a sustainable competitive advantagefor any type of business.