Strategic Management for Hospitality and Tourism

Anglický jazyk

Strategic Management for Hospitality and Tourism

Vydavateľstvo: Routledge
Rok vydania: 2019
Formát: Paperback
Rozmer: 246 x 189 mm
Jazyk: Anglický jazyk
ISBN: 9780815393474

Na objednávku

99.09 €

bežná cena: 110.10 €

O knihe

Strategic Management for Hospitality and Tourism is an¿essential¿text¿for both intermediate and¿advanced¿learners¿aspiring töbuild their knowledge¿related töthe¿theories and perspectives on¿the¿topic.¿The book provides critical and analytical insights on contemporary theoretical¿models¿and¿management practices¿while¿enhancing¿the learning process through¿worked examples and cases applied töthe¿hospitality and tourism setting.¿This new edition highlights the rapidly changing socio-economic and political global landscape and addresses the cultural and socio-economic complexities of hospitality and tourism organizations in the new era.¿ It has been fully updated to include: A new chapter on finance, business ethics, corporate social responsibility, and leadership as well as new content on globalisation, experience economy, crisis management, consumer power, developing service quality, innovation and implementation of principles. New features to aid understanding of the application of theory, and spur critical thinking and decision making. New international case studies with reflective questions throughout the book from both SME's and large-scale businesses. Updated online resources including PowerPoint presentations, additional case studies and exercises, and web links to aid both teaching and learning. Highly illustrated and in full colour design, this book is essential reading for all future hospitality and tourism managers.