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Anglický jazyk
Strategic Marketing Management
Autor: Benedict Hunt
Strategic planning and management are essential for the success of any business. In the modern times, marketing has stretched beyond its conventional sense and adopted a more global approach. This book discusses the key topics of marketing management, like... Viac o knihe
Na objednávku
153.30 €
bežná cena: 174.20 €
O knihe
Strategic planning and management are essential for the success of any business. In the modern times, marketing has stretched beyond its conventional sense and adopted a more global approach. This book discusses the key topics of marketing management, like marketing orientation, marketing strategy, market research, distribution, etc. These topics offer the readers significant insights into this field and facilitate a better understanding for students and researchers pursuing this discipline.
- Vydavateľstvo: Willford Press
- Rok vydania: 2016
- Formát: Hardback
- Rozmer: 286 x 221 mm
- Jazyk: Anglický jazyk
- ISBN: 9781682852729
