• Anglický jazyk

Strategic Marketing. A Live Case Study on Amazon Marketing

Autor: Sara Al Sayyed

Scientific Study from the year 2016 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, , language: English, abstract: This paper will evaluate Amazon.com's marketing strategy in terms of the following... Viac o knihe

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O knihe

Scientific Study from the year 2016 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, , language: English, abstract: This paper will evaluate Amazon.com's marketing strategy in terms of the following statement: "The best marketing strategies are not top down; they are outside in, starting with the customers' needs and wants." This assignment will focus on Amazon's marketing strategy and whether it is an inside-in or an outside-in approach.

  • Vydavateľstvo: GRIN Verlag
  • Rok vydania: 2017
  • Formát: Paperback
  • Rozmer: 210 x 148 mm
  • Jazyk: Anglický jazyk
  • ISBN: 9783668392885

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