-
Anglický jazyk
Strategic Public Relations Management
Autor: Erica Weintraub Austin
Strategic Public Relations Management features an applied approach to evidence-based, strategic public relations management. It emphasizes understanding audiences through research and demonstrates success through quantitative evaluation methods. It presents... Viac o knihe
Na objednávku
120.65 €
bežná cena: 137.10 €
O knihe
Strategic Public Relations Management features an applied approach to evidence-based, strategic public relations management. It emphasizes understanding audiences through research and demonstrates success through quantitative evaluation methods. It presents a scientific approach that helps future and current practitioners understand and communicate the value of public relations to others, using performance metrics to demonstrate return on investment.
- Vydavateľstvo: Routledge
- Rok vydania: 2015
- Formát: Paperback
- Rozmer: 235 x 191 mm
- Jazyk: Anglický jazyk
- ISBN: 9780415517690
