Strategic Shifts between Business Types
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  • Anglický jazyk

Strategic Shifts between Business Types

Autor: Katrin Susanne Mühlfeld

Katrin Mühlfeld analyzes motivations and conditions for strategic changes of market offerings which can be interpreted as shifts between different business types. Transaction cost economics provide the main theoretical foundations while additional reference... Viac o knihe

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O knihe

Katrin Mühlfeld analyzes motivations and conditions for strategic changes of market offerings which can be interpreted as shifts between different business types. Transaction cost economics provide the main theoretical foundations while additional reference is made to Austrian economics and research on power-dependence relations.

  • Vydavateľstvo: Deutscher Universitätsverlag
  • Rok vydania: 2004
  • Formát: Paperback
  • Rozmer: 210 x 148 mm
  • Jazyk: Anglický jazyk
  • ISBN: 9783824479894

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