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Anglický jazyk
Success factors of international business with India
Autor: Ond¿ej Pilný
India is becoming one of the major players of the business world. Many companies would like to enter Indian market because of its attractiveness. However, doing business in India is not an easy task because of different business environment and cultural... Viac o knihe
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O knihe
India is becoming one of the major players of the business world. Many companies would like to enter Indian market because of its attractiveness. However, doing business in India is not an easy task because of different business environment and cultural differences. This work focuses on the most important success factors and intercultural aspects that European companies should consider when entering this highly competitive market.
- Vydavateľstvo: LAP LAMBERT Academic Publishing
- Rok vydania: 2015
- Formát: Paperback
- Rozmer: 220 x 150 mm
- Jazyk: Anglický jazyk
- ISBN: 9783659764240
