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Anglický jazyk
Summary E-Commerce
Autor: Laura Herrmann
Exam Revision from the year 2012 in the subject Business economics - Trade and Distribution, Stralsund University of Applied Sciences, language: English, abstract: This exam preparations summarizes all the important knowledge necessary to pass an E-Commerce... Viac o knihe
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O knihe
Exam Revision from the year 2012 in the subject Business economics - Trade and Distribution, Stralsund University of Applied Sciences, language: English, abstract: This exam preparations summarizes all the important knowledge necessary to pass an E-Commerce exam:
History of the Internet (when? Why? Background? Political background?);
Difference between www and Internet / Who invented www;
Typical services of www;
Technical background (what inventions, how many listeners);
New Economy;
Some Definitions;
B2C/B2B/C2B/C2C;
What is Intranet / Extranet?;
Information Society;
Five key drivers;
Moore's law;
Web 2.0;
Comparing services of Web 1.0 and Web 2.0;
Push & Pull Communication;
1-2 mega trends;
Attributes of value added;
Revenue sources;
Social media (criteria);
Small world (what is the idea? Where used?);
Storytelling;
Viral Marketing (+ examples);
Marketing in eCommerce.
- Vydavateľstvo: GRIN Verlag
- Rok vydania: 2014
- Formát: Paperback
- Rozmer: 210 x 148 mm
- Jazyk: Anglický jazyk
- ISBN: 9783656710370
