Sustainability in Marketing Practice
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  • Anglický jazyk

Sustainability in Marketing Practice

Autor: Subrata Chattopadhyay

Details sustainable marketing, and the promotion of environmentally and socially responsible products, practices, and brand values. Explores integrating sustainability into a marketing strategy and how to develop, broaden, and maintain an effective sustainable... Viac o knihe

Na objednávku

237.60 €

bežná cena: 264.00 €

O knihe

Details sustainable marketing, and the promotion of environmentally and socially responsible products, practices, and brand values. Explores integrating sustainability into a marketing strategy and how to develop, broaden, and maintain an effective sustainable marketing strategy. Connects marketing, consumption, and sustainability.

  • Vydavateľstvo: Apple Academic Press
  • Rok vydania: 2024
  • Formát: Hardback
  • Rozmer: 240 x 161 mm
  • Jazyk: Anglický jazyk
  • ISBN: 9781774915882

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