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Anglický jazyk
Swartz, T: Handbook of Services Marketing and Management
Autor: Dawn Icobucci
The Handbook is organized in six major sections: The service setting, demand management, service excellence and profitability, service recovery, service relationships, and firm-wide service issues.
A unique structural feature of the Handbook... Viac o knihe
Na objednávku
99.63 €
bežná cena: 110.70 €
O knihe
The Handbook is organized in six major sections: The service setting, demand management, service excellence and profitability, service recovery, service relationships, and firm-wide service issues.
A unique structural feature of the Handbook is the inclusion of both in-depth chapters as well as shorter, more focused `mini' chapters. This variation enables the book to provide broader coverage through the inclusion of more topics.
- Vydavateľstvo: Sage Publications
- Rok vydania: 1999
- Formát: Paperback
- Rozmer: 280 x 210 mm
- Jazyk: Anglický jazyk
- ISBN: 9780761916123
