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Anglický jazyk
Technology at the table
Autor: Catarina Ribeiro
The goal of this book is to provide an overview of food delivery apps. With this service, the chance consumers have to eat a nice restaurant meal at the comfort of their homes is now at a distance of a click. This research starts by identifying which attributes... Viac o knihe
Na objednávku
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O knihe
The goal of this book is to provide an overview of food delivery apps. With this service, the chance consumers have to eat a nice restaurant meal at the comfort of their homes is now at a distance of a click. This research starts by identifying which attributes of food delivery apps consumers value the most, among online convenience, perceived control, visual design and order accuracy. Perceived technology anxiety and need for interaction, lack of customer service and privacy & security concerns were tested as the main barriers preventing people from using the service. In this book one may find a model of e-loyalty and repurchase intentions, based on e-loyalty antecedents: e-satisfaction and e-trust.
- Vydavateľstvo: LAP LAMBERT Academic Publishing
- Rok vydania: 2019
- Formát: Paperback
- Rozmer: 220 x 150 mm
- Jazyk: Anglický jazyk
- ISBN: 9786200301833
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