Territorial branding and e-tourism in Cameroon

The territory has been constituted as a brand by territorial marketing and the adoption of digital technology as a strategic tool dictates new approaches, even a new epistemology, to the considerations relating to the tourist: he is no longer just a tourist, a visitor, he is a guest! Digital territorial branding, using the Internet as a real world and the material-real world that surrounds us as an image (strategic inversion), represents the potential of the territories by affirming their identity and illustrating their attractiveness in a holistic way. It is in Cameroon's interest to use such strategies to design and operationalise local public policies (implemented by decentralised territorial authorities, DTAs) centred on innovative professions, including that of digital territorial marketer. The whole country is a tourist brand to be dedicated and its regions specific brands that invite, thus participating in the construction of a more friendly, connected, productive world.