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Anglický jazyk
The Anti-Marketeer's Handbook
Autor: Adrian Liley
A new way of looking at marketing and business in the 21st century. Forget SWOT or the customer journey - postmodernist anti-marketing is here! This handbook looks at all areas of anti-marketing with theory, practice and lots of examples 'from the street'.... Viac o knihe
Na objednávku
18.57 €
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O knihe
A new way of looking at marketing and business in the 21st century. Forget SWOT or the customer journey - postmodernist anti-marketing is here! This handbook looks at all areas of anti-marketing with theory, practice and lots of examples 'from the street'. It is not a textbook and can be read by anyone with an interest in what is happening in the marketplace nowadays.
- Vydavateľstvo: Lulu Press, Inc.
- Rok vydania: 2019
- Formát: Paperback
- Rozmer: 178 x 108 mm
- Jazyk: Anglický jazyk
- ISBN: 9780244243500
