The Art of Doing Business Across Cultures: 10 Countries, 50 Mistakes, and 5 Steps to Cultural Competence

50 common cultural mistakes made in business settings are presented in the form of short conversations which show that there's always a reason why people do the strange things they do, the reason is almost never to upset you, and there's always a way forward - The Fix.

'A great read and tremendous resource for business leaders and students alike!' Sarah Miller, Assistant Dean & Director of Graduate Business Student Affairs, Washington University, St. Louis

'The strength of this book is in its clarity of writing and in highlighting 'a fix' for moving forward in working through cultural difference' Darla K. Deardorff, Duke University, Editor of
The Sage Handbook of Intercultural Competence

'A wonderful guide about how to conduct business with representatives of various countries and cultures!' Zara Hovhannisyan, Senior Program Manager, Teacher Training Programs, American Councils for International Education, Washington, DC.

'Whether you work domestically or internationally, wish to better understand a particular culture, or gain a broader understanding of our global world, you will surely benefit from this fascinating, enjoyable and enlightening book' Laurette Bennhold-Samaan, Chief Operating Officer, Aperian Global

'Craig Storti creatively guides each of us in effectively communicating across the many cultures that form our global community' Nancy J. Adler, S. Bronfman Chair in Management, McGill University

'Storti's book is useful as a standalone resource for individuals to gain understanding about cultural interaction in working life, and embedded as part of a facilitated training program. A worthwhile addition to anyone's reading list.' Holly Emert, Ph.D., President, Society of Intercultural Education, Training, and Research, 2017-2018


A nationally known figure and prolific author in the field of intercultural communications and cross-cultural adaptation, Craig Storti has over 25 years of experience training businesspeople, diplomats, civil servants, and foreign aid workers in understanding and working effectively with people from other cultures and diverse backgrounds.

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