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The Click Moment

In The Click Moment, Frans Johansson, author of The Medici Effect, shows how to stay ahead when you can\'t predict the future

Success is random. And there are a number of things that we can do to capture this randomness and focus it in our favour.

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In The Click Moment, Frans Johansson, author of The Medici Effect, shows how to stay ahead when you can\'t predict the future

Success is random. And there are a number of things that we can do to capture this randomness and focus it in our favour.

According to bestselling author Frans Johansson strategy, planning, and careful analysis no longer guarantee strong performances. But dig deep into the actions of successful people and organizations and you\'ll find one common theme. A turning point occurs - a major client signs on, a new competitor redefines the market, an unlikely idea surfaces - and they take advantage of that \'click moment\' to change their fate.

Diane von Furstenberg saw a matching skirt and top on TV and the wrap-dress was born. Microsoft Windows was on the brink of being shut down until two people met unexpectedly at a party. Starbucks sold brewing equipment and coffee by the pound until Howard Schultz experienced his first latte.

Each of these individuals experienced a rare point of opportunity that was completely unexpected. But they capitalized on their luck in ways that paid off, and altered the course of their lives.

Johansson shows the actions we can take to create click moments, open ourselves up to chance encounters, and harness the forces of success that follow.