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Anglický jazyk
The Development of Scientific Marketing in the Twentieth Century
Autor: Jean-Paul Gaudillière
The global pharmaceutical industry is currently estimated to be worth $1 trillion. Contributors chart the rise of scientific marketing within the industry from 1920-1980. This is the first comprehensive study into pharmaceutical marketing, demonstrating... Viac o knihe
Na objednávku
204.03 €
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O knihe
The global pharmaceutical industry is currently estimated to be worth $1 trillion. Contributors chart the rise of scientific marketing within the industry from 1920-1980. This is the first comprehensive study into pharmaceutical marketing, demonstrating that many new techniques were actually developed in Europe before being exported to America.
- Vydavateľstvo: Routledge
- Rok vydania: 2015
- Formát: Hardback
- Rozmer: 240 x 161 mm
- Jazyk: Anglický jazyk
- ISBN: 9781848935594
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