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Anglický jazyk
The Effect of Customer Relationship Marketing on Customer Retention
Autor: Asmamaw Dessie
Relationship marketing is a core strategy used by firms to establish, maintain and enhance profitable relationships with clients, while ensuring benefits for both the firm and its clients. In the increasingly competitive global financial world, relationship... Viac o knihe
Na objednávku
32.56 €
bežná cena: 37.00 €
O knihe
Relationship marketing is a core strategy used by firms to establish, maintain and enhance profitable relationships with clients, while ensuring benefits for both the firm and its clients. In the increasingly competitive global financial world, relationship marketing has been advocated as an excellent way for banks to establish a unique long-term relationship with their customers and retain customers especially for service industry.
- Vydavateľstvo: LAP LAMBERT Academic Publishing
- Rok vydania: 2017
- Formát: Paperback
- Rozmer: 220 x 150 mm
- Jazyk: Anglický jazyk
- ISBN: 9786202011846
