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Anglický jazyk
The Effects of Country of Origin on Customer Purchase Intention
Autor: Cindy Lestari Lie
A quick and simple guide to International Business and Global Marketing, Taking Etude House, One of the leading brands and pioneers of the cosmetics industry in South Korea. Etude House has flourished its brand over the years and has managed to expand its... Viac o knihe
Na objednávku
57.33 €
bežná cena: 63.70 €
O knihe
A quick and simple guide to International Business and Global Marketing, Taking Etude House, One of the leading brands and pioneers of the cosmetics industry in South Korea. Etude House has flourished its brand over the years and has managed to expand its brand globally. In this book, we are going to discuss and elaborate their methods of success, how country of origin, perceived quality and brand image effects the customer purchase intention and also what they can do to further expand their brand, globally.
- Vydavateľstvo: LAP LAMBERT Academic Publishing
- Rok vydania: 2020
- Formát: Paperback
- Rozmer: 220 x 150 mm
- Jazyk: Anglický jazyk
- ISBN: 9786139998388
