The "Grupo Mexico". Identifying the challenges and opportunities of global marketing

Research Paper (postgraduate) from the year 2017 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1.0, , language: English, abstract: A successful company needs a good Global marketing strategy if it wishes to enter the international arena with its products and services. This is the process of being able to adjust a company's marketing strategy to allow it to adapt in countries different to that of the home country. This strategy will vary from region to region based on different aspects of the chosen target market and country. The purpose of this report is to identify the global challengers, composed of threats and opportunities that a firm from a rapidly developing economy faces alongside providing indications on how to help this firm become a global player. This report will emphasise on a firm from a rapidly developing economy which is Grupo Mexico, a mining company which is located in Mexico. It will look at the background of the company and what has enabled this company to succeed in such a competitive industry domestically and internationally. Throughout the basis of such research this will then build upon developing an outline global marketing strategy to challenge its competitors within the market.

Future supplies of non-renewable resources get harder to obtain every time a location is depleted of its natural resource. Identifying what resources are needed and the capabilities available to a firm enable it to enter a very competitive yet lucrative market. With natural resources being very scarce to find and very difficult to extract becomes a great challenge to companies working in this sector. Although this is a difficult proses, Chibana (2017) states that natural resources make the world go around which suggest the worlds requirement for such commodity is greater than any other which indicate that customer wants and needs for this product are high. The company Grupo Mexico is vastly diverse in mining and copper production, rail transportation and infrastructure. The company unit that this paper will focus on is with high references to its copper mining and production processes as this is its greatest asset.