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Anglický jazyk
The Jobs to Be Done Playbook: Align Your Markets, Organization, and Strategy Around Customer Needs
Autor: Jim Kalbach
These days, consumers have real power: they can research companies, compare ratings, and find alternatives with a simple tap. Focusing on customer needs isn't a nice-to-have, it's a strategic imperative. The Jobs To Be Done Playbook (JTBD) helps organizations... Viac o knihe
Na objednávku
44.99 €
bežná cena: 49.99 €
O knihe
These days, consumers have real power: they can research companies, compare ratings, and find alternatives with a simple tap. Focusing on customer needs isn't a nice-to-have, it's a strategic imperative. The Jobs To Be Done Playbook (JTBD) helps organizations turn market insight into action. This book shows you techniques to make offerings people want, as well as make people want your offering.
- Vydavateľstvo: Two Waves Books
- Rok vydania: 2020
- Formát: Paperback
- Rozmer: 229 x 152 mm
- Jazyk: Anglický jazyk
- ISBN: 9781933820682
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